Teaching Your Kids About The Business World

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4 Tips For Marketing Your Business Internationally

Business Articles

The ability to have customers worldwide is the hallmark of a flourishing business, but the transition is not always easy. When you are ready to take the next step and market to international customers, there are several factors you should consider to improve your success.

Redesign Your Website

You should redesign your website so each customer can view the appropriate version in their language. This is usually accomplished by having several versions of the same website stored on your server, just in different languages. It is not enough to simply use an automated translation service, such as one provided through search engines. You will need to have your website translated into various languages by people who are familiar with the language. Additionally, there may be other aspects of your website that need to change with the language. For example, the placement of graphics and menus may be different in languages that read from right to left. Contact a translation services company for more advice.

Consider Cultural Sensitivity

Cultural sensitivity training can be useful when making the transition to international markets. What you offer to customers and the manner in which you offer your products can change depending on your international audience. It is imperative that you understand the countries you are marketing to in order to avoid offending people or embarrassing your company. For example, your marketing campaigns for different products can have an unintended meaning once it is translated.

Since some words and phrases cannot be directly translated from English to another language, you need to consult with people who are familiar with different cultures to ensure you are sending the appropriate message. You should also consider images and the style of language you use with marketing campaigns. Although people from different countries will have various belief systems, it is best to err on the side of caution and stick with modest styles of dress and language use when you develop campaigns.

Improve Your Online Presence

Social media marketing (SMM) and search engine optimization (SEO) are an important part of marketing your business, and you will need to adjust your strategy to increase visibility to international customers. Make sure you are scheduling posts at different times throughout the day since your customers will be on various time zones. To make the process easier, you should use scheduling software that will allow the same post to repeat at different intervals. You may want to stay updated on the latest news and trends in the geographic areas you service and integrate this information into your social media posts.

Your international demographic may be different when you consider SMM and SEO. Different search engines and social media platforms can increase or decrease in popularity based on geographic area. Based on this information, you may want to invest in more effort and money in campaigns on other search engines or create a business page on social media platforms that are more popular in other countries.

Make Shipping Easier

Shipping is one of the most complex aspects of serving international customers. Before you launch your business into international markets, you will need to consider which products you can ship to other countries. For example, if your business is in the beauty industry, strict regulations regarding the use of ingredients found in makeup and body products can make it impossible to ship to specific countries.

Try to make the ordering and shipping process as seamless as possible for your customers. International customers will be standoffish about ordering from your store if they will need to pay additional money for customs and duty taxes upon arrival of their package. Whenever possible, include these costs in the shipping fees. This will reduce the number of packages that come back to your company because they were declined by the recipient.

Taking your business to the next level by marketing to an international audience can be overwhelming, but a necessary step in the direction of your company. With thorough planning and execution, you can avoid common problems along the way.


14 June 2016